Luca explores complexity to reveal clarity through story and experience.

Luca explores complexity to reveal clarity through story and experience.

Previously @ Carnegie Mellon University, School of Design, and BCG BrightHouse. Currently Pursuing a M.S. in Integrated Product Design @ The University of Pennsylvania.

Previously @ Carnegie Mellon University, School of Design, and BCG BrightHouse. Currently Pursuing a M.S. in Integrated Product Design @ The University of Pennsylvania.

Recent Work

BCG BrightHouse 🔒

Collection of client projects

Creative Strategy

Visual Assets

BCG BrightHouse 🔒

Collection of client projects

Creative Strategy

Visual Assets

Serpent Robotics

Transforming tree care through precision automation and human insight

Creative Strategy

Brand Design

Visual Design

Serpent Robotics

Transforming tree care through precision automation and human insight

Creative Strategy

Brand Design

Visual Design

Finz

AI-powered financial OS for SMB owners

UX Research

UAT Testing

Visual Assets

Finz

AI-powered financial OS for SMB owners

UX Research

UAT Testing

Visual Assets

Amtrak

Redesigning the first-time traveler experience

UX Research

Service Design

Brand Activation

Amtrak

Redesigning the first-time traveler experience

UX Research

Service Design

Brand Activation

Horizons

Supporting international students to navigate the U.S. financial system

Browser Extension

Service Design

UIUX

Horizons

Supporting international students to navigate the U.S. financial system

Browser Extension

Service Design

UIUX

PackWise

Artificially intelligent packing assistant

UIUX

Mobile App

Product Concept

PackWise

Artificially intelligent packing assistant

UIUX

Mobile App

Product Concept

Sip, Memory

Recreating moments through a multi-sensory experience

Brand Concept

Multisensory Experience

Illustrations

Sip, Memory

Recreating moments through a multi-sensory experience

Brand Concept

Multisensory Experience

Illustrations

Trails at YVR

A journey through Vancouver’s nature, heritage, and crafts

Immersive Experience

Service Design

Trails at YVR

A journey through Vancouver’s nature, heritage, and crafts

Immersive Experience

Service Design

About Me

What I Care About

Research with curiosity

I approach every problem space with an open mind, uncovering insights that meaningfully shape my design process.

I approach every problem space with an open mind, uncovering insights that meaningfully shape my design process.

Collaborate with Passion

I thrive in cross-functional environments, contributing my expertise and energy while knowing when to ask for and offer support.

Create with Purpose

I design with intention, always grounded in a clear understanding of who I’m designing for and why it matters.

Nice to Meet You!

I am a Canada-born creative designer and strategist focused on identifying the subtle misalignments between people, brands, and culture, and turning them into opportunities for clarity, relevance, and connection.

I am interested in investigating moments of transition, when organizations are redefining who they are, adapting to change, or bringing new ideas to market.

My Experience

Education

MS, Integrated Product Design - University of Pennsylvania

2024 - 2026

BDes, Environments Design & HCI - Carnegie Mellon University

2020 - 2024

Work

Creative Strategist & Designer - Serpent Robotics

UX Research & Design Intern - Finz

Studio Technician - Wharton Venture Lab

Experience Designer Intern - Boston Consulting Group, BrightHouse

Teaching Assistant - CMU School of Design

Present

2025

Present

2024

2023

Resume

Let’s Get in Touch.

Let’s Get in Touch.

Email: lucakuancao@gmail.com

Mobile: +1 (412)-583-5970