“Taste the Beauty Inside”

The Kroger AR Ugly Produce Experience is a playful, interactive campaign that invites customers—especially younger audiences—to engage with and celebrate the often-overlooked “ugly” fruits and vegetables. By leveraging augmented reality, customers can point their smartphones at any oddly shaped or bruised produce item, instantly unlocking whimsical filter overlays and fun drawing tools. This encourages shoppers to embrace imperfect produce, driving awareness of Kroger’s sustainability efforts and commitment to innovative customer experiences.