Branded Experience for MONOS

Exploring novel ways of brand engagement

Overview

MONOS is a travel and lifestyle brand. The brand focuses on building a community of mindful travelers by offering luxury suitcases, bags, and other travel accessories designed around sustainability and quality. This project aims to explore novel ways in which customers could engage with the brand identity and learn about the brand’s products, stories, and values.

Informed by thorough brand and customer research, my team and I designed an interactive pop-up experience at Market Square in Pittsburgh, where people can uncover travel stories and immerse themselves in different environments.

I also created a product display at an airport as an additional touchpoint to promote Monos products to air travelers.

Project Duration

6 weeks

Tools

Rhino 3D, Keyshot, Unity, laser-cutting, Figma, spatial computing tools

Collaborators

Yash Mittal

My role

Conducted primary and secondary research; formulated creative strategy; visualized pop-up design in 3D; collaborated in physical and spatial prototyping

Goals

People leave the experience feeling inspired and have a heightened perception of mindful traveling.
A closer connection to MONOS as a brand and its love for bringing meaningful stories home.
A deeper understanding of MONOS products and their versatility, quality, and sustainability.

KPIs

Number of appointments scheduled by visitors
Time spent in the pop-up experience
Satisfaction indicated in post-experience survey

Research Insights

MONOS products are visually adaptable, showcasing the products under different lighting conditions can highlight the quality of the product’s materials.
MONOS has an appreciation for fleeting moments during traveling. Leveraging these moments in an immersive experience can create a strong emotional impact.
The MONOS brand stresses mindful and meaningful traveling. The pop-up rooms should serve as spaces for reflection.

Pop-up in an Urban Context

Market Square in Pittsburgh is a social and cultural hub that attracts our target demographics (travel enthusiasts).
Market Square has heavy foot traffic and a culture of markets and pop-ups.

Concept

MONOS products are visually adaptable, showcasing the products under different lighting conditions can highlight the quality of the product’s materials.
MONOS has an appreciation for fleeting moments during traveling. Leveraging these moments in an immersive experience can create a strong emotional impact.
The MONOS brand stresses mindful and meaningful traveling. The pop-up rooms should serve as spaces for reflection.